ELISH MACH is a brand for the tasteful consumer who values our ethnic handicrafts yet like contemporary designs. At Elish Mach we try to blend the century old traditional craft with innovative and new designs which are modern and contemporary. Our brand will leave a lasting taste in the minds of the consumer through our products and service.
At Elish Mach every product has been designed, carefully chosen and meticulously hand crafted. The originality of these products lies in dissimilarities between similar pieces. Our present range of products includes handcrafted greeting cards, bags, bangles, and earrings. We add on new categories every month.
Our clients include high profile people from Loginatech from Paris, Concero Global from Dallas, British Airways from India, Royal Bank of Scotland from India, A1skills from India and many more.
Elish Mach is all about women empowerment and women power, started by Fashion Designer Paramita Mazumder, it employs women from slums and clusters and gives them opportunity to become financially independent.
Paramita Mazumder is a PhD research scholar and completed her Master in Design from NIFT Delhi. She has won many awards- Best Creative collection, Weaves, Best Research Award at NIFT, Gold medal for Best Academic Student for the year at NIFT. Her research papers have been published in many Indian and international journals. She is also a visiting faculty at NIFT and conduct workshops in various NGOs. Her area of interest includes study of tribal costumes, tribal culture, and handicrafts. Paramita brings her years of research and experience in tribal studies along with a blend of creativity in the inception of brand ElISH MACH.